Rinascente Milan

Project type : building facade
Client : Rinascente
Year : 2023
Products used : check

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Project goal

Chanel No. 5 is one of the most iconic fragrances in the world. For the holiday season, the brand partnered with Rinascente, Italy's most renowned department store, famous for its striking Twinkly light installations. Through this collaboration, Chanel literally stepped into the spotlight, using holiday decorations not only to create atmosphere but also as a powerful promotional and marketing tool.

  • 25

    height

  • 74 m

    length

  • 171,000

    LEDs used

  • 114

    controllers

  • Our approach

    The Rinascente façade, measuring 74 meters wide and 25 meters high, was equipped with 171,000 programmable LEDs. This vast expanse of RGB LEDs allowed us to display Chanel's festive content. The LEDs were programmed using the Twinkly app to display animations tailored to Chanel N°5, enhancing both the festive atmosphere and the visibility of the Chanel brand.

  • Effect

    This collaboration not only highlights Rinascente's innovative use of decorative lighting but also demonstrates the business value of installing Twinkly Pro as an effective and alternative marketing platform. Positive feedback from both Rinascente and Chanel confirmed the project's success, demonstrating the power of combining high-quality illumination with luxury branding.

Technology

Project Specifications

  • Submitting content

    Once mapped, impressive video content was uploaded onto the facade and installed using the Twinkly WebApp.

  • Group type

    The installation was managed as one large object using the “Join” grouping feature available in the Twinkly app.

  • Mapping type

    Due to the impressive size of the facade, Twinkly’s Multi-view mapping was used, which involved scanning sections of the facade step by step to faithfully reproduce the 2D layout.

  • Remote control

    Thanks to the cloud connection, the client could manage the display schedule and programs from anywhere, even from another city.

Products used to complete the project

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